Nejčr is a Czech word that means “the best”, and is pronounced like “nature” in English. Nejčr researches, tests and reviews products and services to make sure their sustainability and responsibility claims are valid and true. They provide a service to consumers who want to live more sustainably but do not have the time to find and research products themselves. Nejčr was founded by a group young people to further the cause of sustainability and help counteract the cynicism brought on by “greenwashing”—companies pretending to be eco-friendly or sustainable when they are not.
Problem to be solved