We promote a culture of generosity, compassion and life,
over a culture of greed, envy and death. We believe life is precious, and that our clients’ customers want to be happy, healthy, prosperous and able to live sustainably. Give them that and they will be loyal forever.
We lead by example.
We strive to be the change we want to see. We approach challenges with courage, open-mindedness and design thinking. We strive to make the impossible possible.
We are committed rebels.
We speak out when others are quiet. We believe that design, business and politics can not be separated. We take an ethical stand against corruption and greed in all its forms. We do this not only because it is the right thing to do, but because in the long run it is good business, and the best thing for our clients and their brands.
We give a fuck, but don’t give a fuck.
We are a values-based company with a higher purpose and care deeply about doing good business in ethical ways that do no harm to businesses, people, or the environment. We are not affected by the skeptics and nay-sayers who criticise us or this goal we have for all humanity.
We are a packaging design firm seeking an end to packaging.
Packaging is waste. Plastics are choking our land and seas, killing wildlife, poisoning our food and water, and using up our valuable resources. We aim to help companies navigate the coming changes in how products are packaged, branded and sold in economically and environmentally healthy ways.