CZ
MATTERING FROM MARKETING TO MATTERING, BECAUSE WE CARE ABOUT PEOPLE.
ETHICS A code of ethics must be developed for marketing. SELF-REGULATION Marketing should study itself in the mirror. TRUST Companies must regain peoples’ trust. MARKETING Companies should bring back marketing's initial purpose. RELATIONS COMPANY + COMPANY Equal partnership / Cooperation of people with people / Trust and respect BUSINESS + CUSTOMER Valid information / Respect and trust / Open communication / Partnership
WE DO Protect the planet. Fight consumerism. Reject manipulation of, and contempt for, people. Care about people and their well-being. Being responsible for the future. WE DO NOT Knowingly work for companies that manipulate, coerce, or deceive customers. Accept an unsustainable relationship with the planet.
HUMANITY Marketing must be humane and protect the dignity of all life.
RESPECT Companies must respect their customers again.
4. First, respect for life and its reality, not artificially created needs and superficial desires. 5. Communication that serves this purpose is always as honest and respectful as possible.
1. Life, nature and the planet are more important than profit and growth. 2. Relationships that matter operate on the principle of equal cooperation. 3. The man goal is not to maximize individual gain, but to project the dignity of all life on earth.
WE DO NOT NEED TO RENAME MARKETING, WE JUST NEED TO PUT THE PRINCIPLES OF MATTERING INTO PRACTICE.
MATTERING FROM MARKETING TO MATTERING, BECAUSE WE CARE ABOUT PEOPLE.
CZ
1. Life, nature and the planet are more important than profit and growth. 2. Relationships that matter operate on the principle of equal cooperation. 3. The man goal is not to maximize individual gain, but to project the dignity of all life on earth. 4. First, respect for life and its reality, not artificially created needs and superficial desires. 5. Communication that serves this purpose is always as honest and respectful as possible.
ETHICS A code of ethics must be developed for marketing. SELF-REGULATION Marketing should study itself in the mirror. TRUST Companies must regain peoples’ trust. MARKETING Companies should bring back marketing's initial purpose. RELATIONS COMPANY + COMPANY Equal partnership / Cooperation of people with people / Trust and respect BUSINESS + CUSTOMER Valid information / Respect and trust / Open communication / Partnership
HUMANITY Marketing must be humane and protect the dignity of all life.
RESPECT Companies must respect their customers again.
WE DO Protect the planet. Fight consumerism. Reject manipulation of, and contempt for, people. Care about people and their well-being. Being responsible for the future. WE DO NOT Knowingly work for companies that manipulate, coerce, or deceive customers. Accept an unsustainable relationship with the planet.
WE DO NOT NEED TO RENAME MARKETING, WE JUST NEED TO PUT THE PRINCIPLES OF MATTERING INTO PRACTICE.